Coachi revives Boomi Ball with a behavior-led play pitch

Company of Animals has relaunched its heritage Boomi Ball under its Coachi training and enrichment brand, reframing the product as a behavior-led play tool rather than just a durable dog toy. GlobalPETS reported the move on May 28, 2026, and Company of Animals’ 2026 catalog positions the Boomi Ball for “strong, energetic dogs” that like to chase and push, with four size options and a focus on long-lasting construction. The broader Coachi line is marketed as being developed by Dr. Roger Mugford and Company of Animals’ training and behavior specialists, with play positioned as part of positive learning and bonding. (globalpetindustry.com)

Why it matters: For veterinary professionals, the relaunch reflects a wider shift toward behavior-informed enrichment products that try to channel species-typical behaviors into safer outlets. Veterinary behavior guidance from VCA notes that enrichment toys can help reduce boredom and encourage sniffing, chasing, chewing, and other natural behaviors, but durability, size appropriateness, and supervision still matter, especially for dogs prone to destructive chewing or ingestion risk. That makes products like the Boomi Ball potentially relevant in preventive behavior conversations, while also underscoring the need for individualized recommendations based on the dog’s play style, oral behavior, and household risk factors. (vcahospitals.com)

What to watch: Watch for whether Company of Animals backs the behavior-led positioning with clinician-facing education, safety guidance, or data tying the product more directly to measurable behavior outcomes. (companyofanimals.com)