Where the animal health industry connects
The Herd exists because the people keeping animals healthy deserve better information infrastructure.
The problem we're solving
Animal health is a $200B global industry served by fragmented, outdated information systems. Veterinarians piece together updates from a dozen sources before their first appointment. Pet parents navigate a minefield of misinformation. Groomers and practice managers have no trade intelligence designed for them.
The Herd is building a single information platform that connects everyone in the ecosystem. We start with The Feed, a daily briefing that tracks the research, legislation, and recalls that matter. But the vision is bigger: community, events, education, and tools that make everyone in animal health smarter and more connected.
One brand, many audiences
The same FDA recall affects a veterinarian, a pet parent, a groomer, and a researcher differently. The Herd covers the same developments for all of them, but frames the "why it matters" for each audience. The same intelligence, different context.
What we're building
The Feed
Your daily briefing
AI-curated intelligence on the research, legislation, and recalls shaping animal health. Delivered every weekday morning.
Get The FeedStampede
Breaking alerts
Urgent, one-off alerts for the things that can't wait. Recalls, FDA decisions, outbreak notifications.
The Watering Hole
Community
Where vets, groomers, pet parents, and researchers gather. Cross-audience conversation around shared challenges.
The Migration
Annual summit
The animal health industry's gathering. Clinicians, researchers, business leaders, and pet parents in the same room.
Editorial principles
Source transparency
Every claim links to its primary source. Every study cites its funder. If we can't source it, we don't publish it.
Editorial independence
The Herd makes its own editorial decisions. We will never run sponsored content disguised as editorial.
Public corrections
When we get something wrong, we publish a correction. No quiet edits. Accountability builds trust.
No sponsored content
Advertising, if we ever introduce it, will be clearly labeled. Our editorial will never be influenced by commercial relationships.
Editorially independent
The Herd maintains full editorial independence. No one outside our editorial team influences what we cover, how we cover it, or what opinions we express.
This isn't a marketing channel. It's an editorially independent publication built to make the animal health industry smarter and more connected.