Wellness Pet names Allyson Borozan chief marketing officer

Wellness Pet Company has named Allyson Borozan its new chief marketing officer, adding a senior consumer packaged goods executive as the company pushes deeper into premium pet nutrition and new product launches. Borozan joins from Bob’s Red Mill Natural Foods, where she served as chief growth officer after leading marketing there, and previously held innovation and brand roles at Kellogg and Kraft Foods. Wellness said she will lead marketing for its premium pet food and treats portfolio, including 2026 launches such as Wellness Protein Bowls for dogs and new Signature Selects products for cats. (prnewswire.com)

Why it matters: For veterinary professionals, the appointment is a reminder that major pet nutrition companies are continuing to invest in premiumization, functional positioning, and consumer brand-building, not just formulation. That can shape what pet parents ask about in clinic, especially as companies expand products marketed around protein-forward feeding, convenience, and wellness benefits. Borozan’s background is rooted in mainstream food brand growth, suggesting Wellness is preparing for a more aggressive push around innovation, retail visibility, and omnichannel marketing at a time when pet food makers are competing hard for health-focused pet parent attention. (prnewswire.com)

What to watch: Watch for how quickly Wellness pairs this leadership change with broader 2026 product rollouts, retailer expansion, and messaging that could influence nutrition conversations in practice. (prnewswire.com)