Wellness Pet Company names Allyson Borozan chief marketing officer

Wellness Pet Company has named Allyson Borozan its new chief marketing officer, adding a consumer packaged goods executive with more than 20 years of experience across Bob’s Red Mill, Kellogg, and Kraft Foods. The appointment was announced May 12, 2026, by the Burlington, Massachusetts-based premium pet food and treats company, which said Borozan will lead brand strategy and omni-channel marketing as it rolls out new 2026 products, including Wellness Signature Selects for cats and Wellness Protein Bowls for dogs. CEO Reed Howlett said her background in nutrition-focused consumer brands aligns with Wellness Pet’s positioning around premium pet wellbeing. (prnewswire.com)

Why it matters: For veterinary professionals, the move is another sign that premium pet nutrition companies are leaning harder into mainstream CPG talent as competition intensifies around brand differentiation, retail execution, and pet parent education. Wellness Pet has been expanding product innovation and consumer-facing campaigns, including a 2025 rebrand and a 2026 push tied to Old Mother Hubbard’s 100th anniversary, so a new CMO suggests continued investment in how therapeutic-adjacent wellness messaging reaches clinics, specialty retail, and digital channels. (petfoodindustry.com)

What to watch: Watch for whether Borozan’s arrival translates into sharper nutrition messaging, broader omni-channel campaigns, and more aggressive support for Wellness Pet’s 2026 launches. (prnewswire.com)