Farnam marks 80 years with horse care grants, product push

VERSION 1 — BRIEF

Farnam is marking its 80th anniversary with a mix of product promotion and consumer support: the Central Garden & Pet equine brand has launched the Horse Care Grant Sweepstakes and is highlighting its newer fly-control product, Endure Gold Killer Fly & Mosquito Control. According to the company’s announcement, the sweepstakes runs from May 1 through July 31, 2026, is open to legal U.S. residents age 18 and older, and will award one $5,000 reimbursement, five $1,000 reimbursements, and 10 product bundles valued at about $150. Eligible reimbursable expenses include veterinary care, farrier services, feed, hay, boarding, tack, and training. Farnam said the campaign builds on a 2025 brand refresh and its broader push to modernize the equine portfolio. (stocktitan.net)

Why it matters: For veterinary professionals, the notable point isn’t just the anniversary marketing. Farnam is explicitly tying brand growth to the everyday cost burden of horse care, with veterinary services named among the reimbursable expenses. That reflects a broader industry reality: equine care spending remains sensitive to rising costs around boarding, feed, farrier work, and routine medical care, so manufacturer-backed promotions that offset some expenses may resonate with pet parents and potentially support follow-through on preventive care. Farnam is also using the milestone to spotlight Endure Gold, which it describes as a next-generation fly spray with six active ingredients, including acetamiprid and Farnam-exclusive EPA-approved etofenprox, aimed at stronger fly and mosquito control during peak season. (stocktitan.net)

What to watch: Watch for whether Farnam expands the anniversary campaign into deeper veterinary or barn-level partnerships as winners are selected starting around August 7, 2026. (stocktitan.net)