Horses in the Morning reaches 4,000 episodes
Bottom line
“Horses in the Morning,” the flagship show of the Horse Radio Network, has reached its 4,000th episode, a milestone the network is framing as a rare achievement for an independent daily podcast. The show, hosted by Glenn Hebert and Jamie Jennings, launched in 2010 as a weekday live equine program and has since grown into a long-running audio fixture for horse enthusiasts, with distribution across major podcast platforms and listeners in more than 90 countries. The milestone was announced July 19 by American Horse Publications, which carried the press release from Horse Radio Network. (americanhorsepubs.org)
Why it matters: For veterinary professionals, the story is less about a number than about the staying power of niche equine media. From the start, “Horses in the Morning” included recurring horse health coverage produced with TheHorse.com and guest veterinarians, showing how podcasting became an early, durable channel for clinical education, client-facing communication, and industry conversation in the equine space. Its continued reach also reflects how pet parents and horse caretakers increasingly get health, training, and management information through on-demand audio, not just print or in-person events. (thehorse.com)
What to watch: Watch for whether Horse Radio Network and its parent Equine Network use the 4,000-episode milestone to deepen sponsor partnerships, expand veterinary or discipline-specific programming, or further integrate podcasts into the broader equine media business. (static1.squarespace.com)
“Horses in the Morning” has hit its 4,000th episode, giving the Horse Radio Network a fresh milestone to celebrate in a crowded podcast market where few independent daily shows last even a few years. In a July 19 announcement distributed through American Horse Publications, the network called the show one of the longest-running daily podcasts in the world, underscoring its longevity within equine media. (americanhorsepubs.org)
The show’s roots go back to November 2010, when TheHorse.com announced the launch of “Horses in the Morning” as a weekday live morning program focused on the horse world. At launch, the format mixed conversation, guests, listener call-ins, contests, and regular horse-related segments. Just as important for veterinary audiences, it also built in a weekly horse health segment produced with TheHorse.com and guest veterinarians, linking entertainment-style equine media with practical health information from the beginning. (thehorse.com)
Today, the show is hosted by Glenn Hebert, known as “Glenn the Geek,” and Jamie Jennings. Apple Podcasts describes it as an updated-daily show with listeners in more than 90 countries, and recent episode listings show the network actively promoting the 4,000th episode celebration in the run-up to the milestone. The current positioning is broad by design: a mix of equine advice, training tips, health segments, interviews, and lighter community-driven content. (podcasts.apple.com)
The milestone also lands in a different business context than the one the show started in. Equine Network announced in 2022 that it had acquired Horse Radio Network, describing HRN as one of the longest-running independent podcasting networks in the world. That matters because it places “Horses in the Morning” inside a larger equine media and commerce platform, where podcasts can support advertising, audience development, event promotion, and cross-brand partnerships. (static1.squarespace.com)
Industry ties around the show remain active. The National Reining Horse Association, for example, says it produces a monthly Reining Podcast with “Horses in the Morning,” a sign that breed and discipline groups still see the platform as a useful way to reach engaged horse audiences. The anniversary announcement itself leaned on that same industry framing, with Horse Radio Network leadership calling 4,000 episodes an unusually rare feat for an independent podcast operation. (nrha.com)
Why it matters: For veterinary professionals, this is a reminder that trusted audio channels now play a durable role in equine education and outreach. Podcasts like “Horses in the Morning” sit at the intersection of entertainment, husbandry, training, and health communication. That gives veterinarians, industry groups, and animal health companies a venue to reach horse caretakers where they already are, during chores, commutes, and competition travel. It also shows that in equine media, consistency may matter as much as scale: a long-running, familiar voice can shape awareness of health topics over time in ways that one-off campaigns often can’t. (thehorse.com)
There’s also a broader media signal here. In a fragmented information environment, a 4,000-episode run suggests that specialty audiences will keep showing up for niche programming that feels reliable and habit-forming. For practices serving equine clients, that has practical implications for continuing education partnerships, referral visibility, and public-facing communication with horse-focused pet parents and barns. The show’s staying power may be especially relevant for professionals looking for channels that can translate technical topics into accessible, repeat exposure. (americanhorsepubs.org)
What to watch: The next question is whether Horse Radio Network uses the anniversary to do more than celebrate, potentially adding new vertical shows, more clinical or nutrition content, or deeper integration with Equine Network’s commercial and membership ecosystem over the next 12 months. (static1.squarespace.com)