Zoomark, Petzoo Eurasia plan new Turkey pet trade show for 2028
Bottom line
Zoomark and Petzoo Eurasia said they’ll launch a new pet industry trade show in Turkey beginning in 2028, extending a partnership the two organizations first announced in May 2025. The move builds on Zoomark’s broader push to expand its international footprint and on Petzoo Eurasia’s position as Turkey’s largest dedicated pet exhibition. In the background, both groups have framed Turkey as a strategic link between Europe and the Middle East, with Petzoo Eurasia already promoting Istanbul as a hub for cross-border business and international visitor traffic. (allpawsindustry.com)
Why it matters: For veterinary professionals and animal health companies, another regional B2B event in Turkey could create a new access point to distributors, clinic-facing suppliers, and pet care brands working across Europe, Eurasia, and parts of the Middle East. That matters because these shows increasingly serve as places where preventive care products, diagnostics, nutrition, grooming, and practice-adjacent services are introduced and scaled internationally, not just merchandised. Zoomark’s recent growth and its stated strategy of building an “international ecosystem” suggest this is part of a longer-term effort to connect fragmented regional markets. (zoomark.it)
What to watch: Watch for the official 2028 event name, host city, exhibitor strategy, and whether organizers position it as a companion to Petzoo Eurasia or as a separate export-focused platform. (allpawsindustry.com)
Zoomark and Petzoo Eurasia are taking their alliance a step further, announcing plans to launch a new pet trade show in Turkey starting in 2028. The announcement follows the strategic partnership the two groups unveiled in May 2025, and it signals that what began as a market-bridging collaboration is now evolving into a permanent event play in a geography both organizations see as commercially important. (allpawsindustry.com)
That earlier 2025 partnership was explicitly framed around linking the European and Turkish pet sectors and using Turkey as a conduit into the broader Middle East. In the original Zoomark press release, BolognaFiere Cosmoprof leadership described Turkey as a bridge between Europe and the Middle East, while Petzoo Eurasia emphasized better access to European innovation and business opportunities for its exhibitors and visitors. (zoomark.it)
The market logic is straightforward. Petzoo Eurasia already has scale in Turkey: its official materials describe it as the country’s largest specialized pet fair, and its 2026 edition is scheduled for October 7-10, 2026, at the Istanbul Expo Center. Organizer materials also describe a long-running event that has connected Turkish companies with firms from more than 70 countries, while English-language event pages promote international reach across more than 100 countries. (ulusalfair.com)
Zoomark, meanwhile, has been expanding its own international profile. Industry coverage of Zoomark 2027 said the 2025 Bologna show drew more than 31,000 visitors and 1,268 exhibitors across 90,000 square meters, and that the organization has been building partnerships with Petzoo, the European Pet Organization, and the Pet Sustainability Coalition. BolognaFiere has also publicly tied Zoomark’s future strategy to “building bridges between markets and people,” suggesting the Turkey launch fits a broader pattern rather than a one-off move. (petfoodindustry.com)
Direct expert reaction to the new 2028 Turkey launch was limited in the sources available at publication time. But the language used in the earlier partnership offers a clear read on intent. Enrico Zannini, general director of BolognaFiere Cosmoprof, said the collaboration was meant to foster international cooperation and open new opportunities for exhibitors and visitors, while Petzoo Eurasia’s Selçuk Çetin said the alliance would showcase the Turkish market and connect it more closely with Europe. Those comments don’t confirm the structure of the 2028 show, but they do support the inference that organizers see Turkey as a durable platform for regional expansion. (zoomark.it)
Why it matters: For veterinary professionals, especially those tracking companion animal commerce, distribution, and new product flow, this is more than a calendar item. Trade fairs increasingly shape which therapeutics-adjacent products, nutrition lines, diagnostics, hygiene tools, and wellness services gain visibility in emerging or fast-connecting markets. A new Turkey-based platform could give veterinary suppliers and clinic-linked brands another route into Eurasian and Middle Eastern channels, and it may also increase competitive pressure on established regional events by concentrating buyers, exporters, and private-label activity in one venue. That’s especially relevant for practices and veterinary groups watching where pet parent demand, premiumization, and preventive care infrastructure are growing next. (zoomark.it)
There’s also a practical signal for companies that serve veterinary clinics indirectly. If Zoomark continues using partnerships to seed new regional events, Turkey may become a test case for how European trade show operators build market access outside the EU while still keeping one foot in established Western distribution networks. That could affect launch sequencing, distributor recruitment, and educational programming around animal health and pet care categories. This is an inference based on the organizers’ stated international strategy and existing event footprint. (bolognafiere.it)
What to watch: The next key markers are the formal launch announcement from Zoomark or Petzoo Eurasia, the event’s branding and location, whether it debuts in Istanbul or another Turkish market, and how it sits alongside the already scheduled Petzoo Eurasia 2026 and Zoomark 2027 editions. If organizers begin exhibitor sales in 2026 or 2027, that will be the clearest sign of how ambitious the 2028 rollout really is. (petfuari.com)