Zoetis turns WVC Vegas 2026 into a CE and engagement play
Zoetis is using WVC Vegas 2026 to turn booth traffic into a broader education play, pairing continuing education sessions with interactive booth activities and limited-edition collectibles. According to Vet Candy Radio, attendees who visit at least three booth experiences, including areas such as the Trivia Game, Specialist Theater, or product displays, can receive a tote bag and keychain, while the Zoetis Learning Lounge in the West Theater is offering six clip-on charms tied to specific sessions. The company’s own WVC 2026 schedule shows a substantial education footprint, with programming spanning osteoarthritis pain, feline chronic kidney disease and pain, dermatology, heartworm disease, cytology, inventory management, and team development. WVC Vegas 2026 itself runs February 15-18 at Mandalay Bay in Las Vegas and is being promoted by Viticus Group as a 900-plus-hour CE event with more than 60 hands-on labs. Vet Candy is also partnering with Viticus Group around both WVC Vegas and WVC Nashville in 2026, with four on-site hosts providing digital-first behind-the-scenes coverage, speaker interviews, and guidance on must-see sessions as WVC approaches its 100-year milestone in 2028. (myvetcandy.com)
Why it matters: For veterinary professionals, this is another sign that conference sponsors are competing not just on product visibility, but on education access, attention, and experience design. Zoetis is positioning itself as a major CE presence at a meeting where Viticus Group says attendees can access 900+ RACE-approved hours, and where organizers and media partners are also emphasizing connection, digital coverage, and the overall conference experience alongside formal learning. Its schedule suggests the company is using sponsored education to stay close to high-interest clinical topics like OA pain, dermatology, parasitology, and workflow efficiency. For practices sending veterinarians or technicians to Las Vegas, that means sponsored sessions may offer practical value, but they’ll still need to balance convenience and engagement with critical appraisal of industry-backed content. (viticusgroup.org)
What to watch: Watch whether Zoetis’ WVC activation becomes a template for future conference engagement, especially as Viticus Group expands its WVC brand with Nashville launching in August 2026 and leans further into media partnerships and digital-first audience engagement. (viticusgroup.org)