Wet Noses brings 5-lb grain-free dog treats to Costco.com

Wet Noses has launched a new 5-lb resealable bag of its Organic Grain-Free Crunchy Baked Peanut Butter Banana dog treats, available exclusively through Costco.com. The move expands distribution of one of the brand’s established recipes into a bulk e-commerce format aimed at households that use treats daily. Wet Noses said the product is made with organic, human grade ingredients, and Costco’s product listing confirms the new 5-lb online pack size. (prnewswire.com)

Why it matters: For veterinary professionals, the launch reflects two durable consumer trends: premiumization in treats and larger-format online purchasing. It also puts a grain-free claim back in front of pet parents at a time when clinicians still field questions about grain-free feeding. Treats are regulated differently from complete and balanced diets, and products labeled as treats are generally intended for intermittent or supplemental feeding only, not as a primary ration. That distinction matters in exam-room nutrition conversations, especially since treats ideally should remain a limited share of daily caloric intake. (aafco.org)

What to watch: Watch for whether Wet Noses expands the Costco relationship beyond online-only availability, or uses the bulk format to support broader retail distribution. (prnewswire.com)