Virbac Every Pet Project passes $500K for U.S. animal charities
Bottom line
Virbac says its Every Pet Project has now reached $500,000 in cumulative donations to U.S. animal charities, marking a new milestone for the company’s long-running charitable program. The initiative began in 2018 as the Every Dog Project, expanded in 2020 to include all pets, and awards two $2,500 donations each month to eligible charities nominated by veterinary professionals, pet parents, and other supporters. Virbac’s own 2026 U.S. product guide said the program had topped $475,000 through December 2025, with 188 charities supported in 43 states, so the new total suggests the program has continued at a steady pace into 2026. (us.virbac.com)
Why it matters: For veterinary professionals, the announcement is less about the dollar figure alone and more about how a manufacturer is using a sustained, clinic-adjacent giving program to connect brand visibility with local welfare support. Because nominations can come from veterinary teams and the program provides recurring support to rescue and shelter groups, it gives practices a simple way to spotlight community partners, especially in areas where nonprofit organizations are absorbing more unmet demand for preventive care, rehoming, and medical support. Virbac has also positioned the project as part of a broader outreach strategy tied to clinics and public engagement. (us.virbac.com)
What to watch: Watch for whether Virbac uses the $500,000 milestone to expand the program’s scale, geographic reach, or clinic-facing activation later in 2026. (everypetproject.com)
Virbac’s Every Pet Project has crossed $500,000 in cumulative donations to U.S. animal charities, according to coverage in Pet Age, giving the animal health company a fresh milestone for one of its longest-running community programs. The initiative makes recurring donations to eligible rescue and shelter organizations, with recipients nominated by veterinary professionals, pet parents, and other supporters. While the new announcement centers on the half-million-dollar mark, the bigger story is the durability of the program and how it keeps veterinary teams connected to local welfare organizations. (us.virbac.com)
The program started in 2018 as the Every Dog Project and was broadened in May 2020 into the Every Pet Project, reflecting Virbac’s decision to include cats and other companion animals rather than focus only on dogs. At that point, Virbac said the initiative had already donated more than $100,000 to 42 charities in 27 states, and that it would continue giving $2,500 to two animal charities each month. That monthly cadence has remained central to the program’s structure. (us.virbac.com)
Virbac’s current program terms for 2026 show that the company is still awarding a $2,500 “Program Donation” to selected charities and that the program runs through December 31, 2026. The rules also spell out the eligibility framework: charities must be U.S.-based 501(c)(3) organizations that help pets in need, and shelters must be no-kill shelters. Participants can nominate online, by text, or at in-person Virbac events, and they may nominate daily, which helps explain how the program has generated a large volume of engagement over time. (everypetproject.com)
Virbac’s own 2026 U.S. product guide provides useful context for the new milestone. In that document, the company said the Every Pet Project had donated more than $475,000 through December 2025, with more than 137,500 nominations, support for 188 animal charities, and reach into 43 states. Moving from $475,000 at year-end 2025 to $500,000 in 2026 is directionally consistent with the stated two-charities-per-month model, which would add $5,000 per month if the structure remained unchanged. That suggests the latest announcement reflects ongoing execution rather than a one-time expansion. (vet-us.virbac.com)
Direct expert commentary on the $500,000 milestone itself appears limited so far, but Virbac has consistently framed the project as part of its broader relationship with clinics and communities. In its 2020 announcement, then-CEO of Virbac North America François Fournier said the expanded Every Pet Project would help the company “do more for the communities we serve” and improve care for pets that need it most. More recently, Virbac has also emphasized partnerships around the human-animal bond, including a 2026 collaboration with HABRI focused on education and outreach for veterinary professionals and pet parents. Taken together, that suggests the company sees community programming and professional engagement as linked, not separate, tracks. (us.virbac.com)
Why it matters: For veterinary professionals, this is a reminder that corporate philanthropy in animal health can have practical local effects when it is structured around repeatable, clinic-visible participation. Rescue groups, shelters, and community nonprofits are often the organizations handling delayed care, medical hardship cases, and adoption support that overlap with practice workflows. A nomination-based model gives clinics a low-lift way to support those partners, strengthen local relationships, and engage pet parents around a cause that feels tangible rather than purely promotional. It also reflects a wider trend of animal health and pet care companies using charitable programs to reinforce trust, education, and community presence. (us.virbac.com)
There are also some caveats worth noting. The program’s eligibility rules exclude some organizations, including shelters that do not meet the no-kill requirement, which shapes where funds can flow. And while $500,000 is meaningful as a cumulative figure, the operational impact will still depend on how well the donations align with local need, whether veterinary teams actively participate in nominations, and whether the program eventually grows beyond its current monthly structure. (everypetproject.com)
What to watch: The next signal will be whether Virbac simply continues the existing two-donations-per-month format through the end of 2026, or uses the milestone to broaden the program through larger grants, more recipient organizations, or deeper integration with clinic outreach and welfare partnerships. The current published rules indicate the existing framework remains in place through December 31, 2026. (everypetproject.com)