Supplements keep H&H pet sales resilient in Q1

Supplements continue to drive H&H’s pet segment growth in Q1

Health and Happiness (H&H) Group said its Pet Nutrition and Care segment revenue slipped 1.5% year over year in the first quarter of fiscal 2026, to RMB 493.4 million, for the period ended March 31, 2026. The company said the decline was tied to a supply chain transition in Mainland China aimed at reducing tariff and inflation pressure, even as pet supplements remained the growth engine. Zesty Paws, H&H’s flagship supplement brand, grew 15.5% on a like-for-like basis, and the company said it will keep leaning into higher-margin pet nutrition and supplement products in North America. H&H’s latest annual trading update had already signaled that its pet segment was benefiting from mid-teens supplement growth, driven by broader premiumization and humanization trends in pet care. (globalpetindustry.com)

Why it matters: For veterinary professionals, the update is another sign that supplements are holding up better than broader pet nutrition in a pressured operating environment. That matters because Zesty Paws is no longer just a retail brand: in January 2026, it formally expanded into the veterinary channel with Zesty Paws Professional, a vet-recommended line focused initially on digestive support and healthy aging, distributed through epiq Animal Health and Durvet. At the same time, the category still requires careful clinical scrutiny. AVMA notes that the human Dietary Supplement Health and Education Act does not apply to animal products, and Merck Veterinary Manual says nutraceuticals and dietary supplements are not FDA approved for veterinary use, underscoring the need for evidence-based recommendations and client counseling as more pet parents bring supplement questions into practice. (prnewswire.com)

What to watch: Watch whether H&H can convert supplement momentum into broader pet segment growth as its China supply chain transition stabilizes and its veterinary-channel push for Zesty Paws gains traction in 2026. (globalpetindustry.com)