Subaru renews ASPCA partnership for 2025 Share the Love

Subaru and the ASPCA are extending a long-running corporate-animal welfare partnership into the 2025 Subaru Share the Love event, with Subaru again pledging to donate $250 for every new vehicle sold or leased during the campaign to a customer-selected charity, including the ASPCA. The ASPCA said it has now received more than $41 million through the partnership since 2008, helping support the rescue, transport, and adoption of more than 142,000 animals nationwide. Subaru said the 2025 campaign marks the 18th consecutive year of the Share the Love program, while the ASPCA said this is its 18th year as a national charity partner. (aspca.org)

Why it matters: For veterinary professionals, the announcement is a reminder that large corporate giving programs still represent a meaningful funding stream for shelter medicine, transport, behavioral rehabilitation, cruelty response, and community-facing animal welfare work. The ASPCA said prior Share the Love funding has supported its Behavioral Rehabilitation Center, cruelty and disaster response efforts, and community veterinary clinic work, suggesting the dollars can reach parts of the care continuum that intersect directly with clinical teams, case transfer networks, and access-to-care services. (aspca.org)

What to watch: Watch for post-campaign fundraising totals and any detail on how 2025 proceeds are allocated across sheltering, transport, behavioral, disaster response, and community veterinary programs. (aspca.org)