Smalls expands cat accessories with Slooowserve slow feeder

Smalls, the direct-to-consumer cat brand known for fresh food and design-forward accessories, has launched Slooowserve, a new slow feeder that combines a puzzle-style insert with a food bowl. The product is designed to fit into Smalls’ existing Smallserve bowl system and is being marketed as a way to slow eating, add enrichment, and better align feeding with feline foraging behavior. According to the company’s launch announcement, Slooowserve became available online on May 4, 2026, in two colors, Pebble and Teddy. (petsplusmag.com)

Why it matters: For veterinary professionals, the launch reflects a broader shift toward cat-specific feeding tools that blend behavior, digestion, and home design. Slow feeders can help some cats that eat too quickly, and puzzle-style feeding may add mental stimulation, but they’re not a substitute for portion control or medical workups when regurgitation, weight loss, or other GI signs are present. Veterinary guidance still matters most in distinguishing simple “scarf and barf” behavior from underlying disease, and in helping pet parents choose feeding strategies their cats will actually tolerate. (petmd.com)

What to watch: Expect more cat-focused brands to position feeding accessories as wellness tools, especially as companies like Smalls continue expanding beyond nutrition into the broader daily-care category. (petsplusmag.com)