Redbarn enters dog toys with Grab-A-Bull chew holder
Bottom line
Redbarn has entered the dog toy category with the launch of Grab-A-Bull, a chew holder designed to secure bully sticks and similar chews while adding a wobble-style play element. On Redbarn’s product page, the family-owned company positions the $24.95 product as a supervised chew accessory for “all breeds” and “all ages,” saying it uses a patented “Vice Grip System,” fits regularly sized bully sticks, collagen chews, and esophagus chews, and includes dishwasher-safe removable parts. The move expands Redbarn beyond its established food, treat, and chew business into pet toys, a step the company appears to have been preparing for since filing a GRAB-A-BULL trademark for pet toys in February 2024. (redbarn.com)
Why it matters: For veterinary professionals, the launch taps into a familiar client concern: how to make long-lasting chews safer without eliminating enrichment. Veterinary guidance consistently emphasizes that no chew or toy is risk-free, that dogs should be supervised, and that size, durability, and chewing style matter in reducing risks such as choking, GI obstruction, and tooth fractures. Products like chew holders may appeal to pet parents looking to reduce the risk of swallowing the last piece of a chew, but they don’t replace counseling on appropriate chew selection, wear checks, and supervision. (modernanimal.com)
What to watch: Watch for whether Redbarn expands distribution and whether veterinarians, retailers, or safety experts weigh in on how Grab-A-Bull performs in real-world supervised chew use. (redbarn.com)
Redbarn is moving into dog toys with the launch of Grab-A-Bull, a chew holder meant to turn edible chew time into interactive play. The company’s website describes the product as a wobble-style holder for bully sticks and similar chews, marking a notable category expansion for a brand better known for dog food, treats, and long-lasting chews. (redbarn.com)
The launch looks like a logical extension of Redbarn’s core chew business. Redbarn has long marketed bully sticks and other chew products, and its homepage now promotes Grab-A-Bull as a new item alongside those established lines. Public trademark records suggest the company had been laying groundwork for the move for some time: Redbarn filed a GRAB-A-BULL trademark application covering pet toys on February 27, 2024, and third-party trademark trackers indicate the mark later reached registered status. (redbarn.com)
On Redbarn’s product page, Grab-A-Bull is priced at $24.95 and described as a chew holder for “all breeds” and “all ages.” The company says the product uses a patented “Vice Grip System” to help keep chews in place, is intended to support supervised chewing, and works with most regularly sized bully sticks, collagen chews, esophagus chews, and similar treats. Redbarn also says removable components are dishwasher safe, underscoring an ease-of-cleaning angle that may matter to pet parents using animal-derived chews. (redbarn.com)
That positioning lands in a part of the market where safety and enrichment are closely linked, but never guaranteed. Veterinary and animal health guidance is fairly consistent: dogs should be supervised with any chew toy, products should be matched to chewing style and size, and worn or fragmented items should be discarded. AAHA warns that broken pieces can create choking or intestinal blockage risks, and that hard chews can fracture teeth. The ASPCA similarly advises pet parents to avoid products that can be consumed in large pieces and to actively observe dogs while chewing. (aaha.org)
Broader veterinary commentary suggests why a product like this could find traction. Modern Animal notes that no toy is completely risk-free without supervision and recommends replacing items that show wear. An AHVMA review of ideal chew characteristics says chew items should not be excessively hard and should carry minimal choking and GI obstruction risk. A 2024 peer-reviewed review in Today’s Veterinary Practice adds that chew treats can provide enrichment and dental benefits, but also carry risks including oral trauma, airway or GI obstruction, excess calories, and pathogen exposure, particularly with animal-derived products. (modernanimal.com)
Why it matters: For veterinary teams, Grab-A-Bull reflects a wider consumer push toward products that promise both enrichment and a safety assist, especially around bully sticks and other edible chews. That creates an opening for more nuanced client conversations. A holder may help with chew retention and may reduce, though not eliminate, the chance of a dog gulping the final piece; that last point is an inference based on the product’s design and category purpose, not a claim Redbarn explicitly proves on the page. Veterinary professionals will still need to guide pet parents on chew hardness, appropriate sizing, supervision, sanitation, and when a dog’s chewing style makes any edible chew a poor fit. (redbarn.com)
The business significance is also worth watching. Redbarn isn’t launching a toy from scratch in a disconnected category; it’s building around its chew portfolio and brand equity in bully sticks. That could make Grab-A-Bull easier to merchandise in specialty retail and easier for pet parents to understand as an add-on purchase tied to products they already buy. (redbarn.com)
What to watch: The next signals will be distribution, retailer uptake, and any veterinary or trade feedback on durability and real-world safety performance. It’ll also be worth watching whether Redbarn broadens the platform with size variants, additional toy formats, or stronger clinical-style safety messaging as the product moves further into the market. (redbarn.com)