Purina expands U.S. Soccer push with pets, treats, and fan gear

Purina is expanding its U.S. Soccer relationship with a consumer-facing campaign built around the human-animal bond, including a first-ever National Pet Kit jersey, a national ad campaign featuring U.S. Men’s National Team player Weston McKennie and his dogs, and category activations across Purina’s portfolio. The effort builds on Purina’s August 26, 2025, deal to become U.S. Soccer’s first-ever official pet care partner, and now includes Beggin’ being named the Official Dog Treat of U.S. Soccer, with crest-shaped bacon treats sold nationwide. Purina says the broader campaign is meant to position pets as part of match-day fandom and to highlight the positive role dogs and cats play for fans and athletes alike. (newscenter.purina.com)

Why it matters: For veterinary professionals, the story sits at the intersection of the human-animal bond, client education, and nutrition. Consumer campaigns like this can strengthen emotional engagement with pets, which aligns with the family-centered approach emphasized in AAHA’s 2025 One Health Guidelines, but they also create openings for clinics to reinforce practical guidance on treats, calorie balance, and preventive care. Purina’s own feeding directions for the new Beggin’ product say treats shouldn’t exceed 10% of a dog’s daily caloric intake, giving teams a timely talking point with pet parents during obesity and wellness conversations. (aaha.org)

What to watch: Watch for additional U.S. Soccer activations tied to the 2026 competition calendar, and for whether veterinary teams use the campaign’s visibility to drive conversations about healthy treat use, weight management, and the broader benefits of the human-animal bond. (newscenter.purina.com)