Project Sticker launches veterinary mental health storytelling campaign

A new Mental Health Awareness Month campaign is asking veterinary professionals to share the moments that help them stay in the field. The initiative, called Tell Us Something Good, was launched by Project Sticker, a veterinary mental health nonprofit created through a collaboration involving The Bridge Club, Empowering Veterinary Teams, and MyBalto. The campaign invites veterinary team members to submit notes, short videos, or social posts about moments of purpose, pride, joy, or connection, shifting the conversation from crisis alone to what supports resilience and belonging in practice. Project Sticker says the effort is designed to complement, not replace, broader mental health support and crisis resources. (animalhealthnewsandviews.com)

Why it matters: For veterinary professionals, the campaign lands at a time when wellbeing remains a workforce issue as much as a personal one. Merck Animal Health’s veterinary wellbeing materials report that veterinarians show higher exhaustion than the general population, and AAHA’s Stay, Please work has identified appreciation and wellbeing support as meaningful retention factors. In that context, a campaign centered on recognition, reflection, and shared positive experiences may resonate with teams looking for low-lift ways to reinforce culture, connection, and reasons to remain in practice. (merck-animal-health-usa.com)

What to watch: Watch for whether Tell Us Something Good stays a one-month awareness campaign or develops into a longer-term engagement and retention tool tied to Project Sticker’s broader veterinary mental health platform. (stickwithus.vet)