Pet Food Experts adds Dogginstix to national distribution

Pet Food Experts has added Dogginstix to its national distribution portfolio, expanding access to the brand’s premium natural dog chews and treats across all PFX regions, according to announcements from Pet Food Experts and trade coverage. Dogginstix says its products are single-ingredient chews and treats made from grass-fed, grass-finished beef and lamb in its own human-grade, FSSC-certified European facility, with no additives, fillers, or artificial ingredients. PFX said the brand is now available in all regions through its network, which serves more than 10,000 retail locations nationwide. (blog.petfoodexperts.com)

Why it matters: For veterinary professionals, the announcement is another signal that premium, minimally processed treat products are gaining broader shelf space in the specialty channel. That matters because pet parents increasingly ask clinic teams about treat quality, ingredient simplicity, sourcing, and safety, especially for dogs with food sensitivities or on limited-ingredient diets. At the same time, professional guidance still matters: AAFCO notes that treats and chews are not required to meet complete-and-balanced standards, and veterinary and animal welfare guidance emphasizes choosing products appropriate to a dog’s size and chewing style, while avoiding excessively hard chews that may raise fracture risk. (petfoodindustry.com)

What to watch: Watch for whether PFX uses this launch to deepen distribution into veterinary clinic channels and whether Dogginstix expands beyond single-ingredient chews into more functional or condition-specific treat formats. (blog.petfoodexperts.com)