Oxyfresh adds dental powder for dogs and cats
Bottom line
Oxyfresh has expanded its pet oral care lineup with Advanced Dental Powder for Dogs & Cats, a daily food-topper supplement positioned as an easier at-home dental option for pet parents who won't brush or can't brush their pets' teeth. The company announced the launch on September 14, 2026, saying the powder is built around a proprietary “Triple Biotic Dental Powerhouse” of prebiotics, probiotics, and postbiotics to support the oral microbiome, while also aiming to reduce plaque, tartar, and bad breath. Oxyfresh says the product is formulated for both dogs and cats, launched in July 2026, carries a $34.95 MSRP, and is being sold through Amazon, Oxyfresh.com, and select pet specialty retailers. (prnewswire.com)
Why it matters: Dental disease remains one of the most common health issues in companion animals, and veterinary groups continue to stress that home care matters because plaque begins accumulating quickly and most dogs and cats show signs of periodontal disease by age 3. At the same time, AAHA and AVDC guidance still frames toothbrushing as the most effective home-care tool and recommends professional anesthetized dental assessment and cleaning as needed, which means products like this are more likely to fit into practice as adjuncts, not replacements. Notably, Oxyfresh's new powder does not appear on the current VOHC accepted-products materials surfaced in this search, so clinics may want to ask about published efficacy data before making strong recommendations. (aaha.org)
What to watch: Watch for whether Oxyfresh releases peer-reviewed or VOHC-backed data, and whether veterinary teams begin positioning the powder as a compliance-friendly add-on for pets that resist brushing. (vohc.org)
Oxyfresh is widening its footprint in companion-animal oral care with the launch of Advanced Dental Powder for Dogs & Cats, a daily supplement designed to be sprinkled on food as a low-friction dental routine for pet parents. In its September 14, 2026 announcement, the company said the product builds on more than 30 years in pet dental care and extends a portfolio best known for its veterinarian-trusted Pet Dental Water Additive. (prnewswire.com)
The launch lands in a market where convenience is increasingly central to preventive care messaging. Oxyfresh is explicitly targeting the gap between what veterinary dentistry guidelines recommend and what many households actually do. In its announcement, the company framed daily brushing as one of the least adopted pet-care habits and positioned the powder as a way to fit oral care into an existing feeding routine, rather than asking pet parents to add a separate brushing step. (prnewswire.com)
According to Oxyfresh, the new product centers on a proprietary “Triple Biotic Dental Powerhouse” combining prebiotics, probiotics, and postbiotics to support the oral microbiome while helping disrupt plaque and tartar formation. The company also says the formula includes pumpkin powder and probiotics for digestive support, plus cranberry powder, shiitake mushroom, and decaffeinated green tea extract for urinary and immune support. Oxyfresh says the powder is formulated specifically for both dogs and cats, launched in July 2026, is priced at $34.95 MSRP, and is available through Amazon, Oxyfresh.com, and select pet specialty retailers. It is also promoting a “14-Day Fresh Breath Challenge,” tied to claims that the formula can freshen breath within two weeks. (prnewswire.com)
Oxyfresh is also differentiating the product by what it excludes. In its press materials, the company says the powder contains no kelp, seaweed, algae, or sodium hexametaphosphate, ingredients that appear in some competing oral-care products. That positioning matters commercially because powders and food toppers have become a crowded segment, with brands often competing on ingredient philosophy as much as on dental claims. (prnewswire.com)
From a veterinary perspective, the bigger context is unchanged: oral disease is common, home care is important, and convenience products don't replace dentistry. AAHA says most dogs and cats already have some form of periodontal disease by age 3, and its dental guidelines emphasize regular oral exams, professional cleanings with anesthesia when indicated, and ongoing preventive home care. The AVDC is even more direct that visible tartar removal or cosmetic improvement should not be confused with comprehensive dental care, and it continues to describe toothbrushing as the single most effective home-care method, alongside other plaque-retarding options such as dental diets and chew materials. (aaha.org)
That creates the practical opening, and the practical limit, for products like Oxyfresh's new powder. For general practice teams, the likely value proposition is compliance: a food-topper may be easier to sustain in households that won't brush, especially in cats or behaviorally sensitive dogs. But veterinary professionals will still want to separate convenience from evidence. The current VOHC accepted-products materials surfaced in this reporting include powders in the broader product category, but Oxyfresh's new Advanced Dental Powder was not visible in the accepted-product listings reviewed here. In other words, the product may resonate with pet parents looking for an easy routine, but clinics will likely want stronger third-party validation before treating it as more than an adjunctive at-home option. (vohc.org)
Industry reaction in the available coverage has so far been limited mainly to trade writeups and the company's own announcement, rather than outside veterinary commentary. Oxyfresh executives emphasized microbiome support and whole-body wellness in launch materials, with President Melissa Gulbranson describing the powder as a simple way to deliver oral-health and gut-health benefits, and VP of Research, Development & Quality Assurance Karst Downey saying the goal was to support the oral environment where problems begin. Those comments help explain the brand's strategy, though they don't substitute for independently reviewed data. (prnewswire.com)
What to watch: The next signals will be whether Oxyfresh publishes more detailed clinical evidence, pursues VOHC recognition, expands veterinary-channel messaging, or gains traction with clinics looking for a realistic home-care bridge for pets that resist brushing. (vohc.org)