Open Farm expands into PetSmart stores across the U.S. and Canada
Bottom line
Open Farm said June 8 that its pet food, treats, and supplements are now available at PetSmart stores across the U.S. and Canada, expanding the premium brand’s reach through one of North America’s largest pet specialty retailers. The company said the partnership will put its products in more than 9,500 retail locations across North America. PetSmart is already featuring Open Farm products on its site, including dry dog food under the brand’s RawMix line. Open Farm, a Toronto-based certified B Corporation, has built its brand around premium nutrition, traceability, animal welfare, and sustainability claims. (businesswire.com)
Why it matters: For veterinary professionals, the move gives more pet parents easier access to a premium, ethically positioned diet brand that may come up more often in nutrition conversations at the clinic. Wider distribution through PetSmart could raise Open Farm’s visibility in preventive care, elimination diet discussions, and supplement use, while also intensifying competition in the premium pet nutrition aisle as retailers continue to broaden assortment and omnichannel access. (businesswire.com)
What to watch: Watch for whether the PetSmart rollout leads to broader veterinary awareness, added merchandising around supplements and toppers, or follow-on expansion into more omnichannel and loyalty-driven promotions. (businesswire.com)
Open Farm is expanding its retail footprint in a meaningful way: the premium pet food company announced June 8 that it has partnered with PetSmart to bring its food, treats, and supplements to stores across the U.S. and Canada. The company said the deal expands access to its portfolio across North America and places Open Farm in more than 9,500 retail locations, a notable jump in visibility for a brand that has long leaned on premium positioning, ingredient transparency, and sustainability messaging. (businesswire.com)
The move fits Open Farm’s longer-term brand story. Founded in Toronto, the company has spent years differentiating itself around traceable sourcing, animal welfare standards, and environmental claims, and it is listed as a certified B Corporation. Its public-facing brand materials continue to emphasize regenerative agriculture, recyclable packaging initiatives, and ingredient sourcing transparency, all of which have helped it stand out in the crowded premium nutrition segment. (bcorporation.net)
The immediate change is distribution. PetSmart is one of the largest pet specialty chains in North America, with a store base spanning the U.S., Canada, and Puerto Rico, and Open Farm products are already appearing in PetSmart’s featured brand assortment online. That matters because premium brands often gain a different level of consumer awareness once they move from independent pet retail and e-commerce into a national chain environment with stronger in-store traffic, loyalty programs, and same-day delivery infrastructure. The company’s announcement specifically highlights food, treats, and supplements, suggesting this is broader than a limited kibble-only listing. (investors.instacart.com)
While independent expert commentary on this specific launch appears limited so far, the industry context is clear: PetSmart has continued to invest in omnichannel convenience, and brands that secure shelf space there can scale faster with pet parents who want to shop in-store, online, or via delivery. Open Farm’s emphasis on “responsibly sourced” and premium nutrition also aligns with a broader retail trend toward values-based purchasing in pet care, especially among consumers willing to pay more for traceability and welfare claims. (investors.instacart.com)
Why it matters: For veterinary professionals, this is less about a single retail placement and more about likely changes in case mix and client questions. As Open Farm becomes easier to find at mass specialty retail, clinics may hear more from pet parents asking about ingredient sourcing, sustainability claims, supplements, toppers, raw-inspired formulations, and whether premium positioning translates to clinical benefit for their individual pet. That creates an opportunity for veterinary teams to ground nutrition discussions in life stage, medical history, caloric density, digestibility, evidence, and safety, rather than marketing alone. (businesswire.com)
The expansion could also sharpen competition in the premium aisle. PetSmart has increasingly served as a platform for differentiated brands, and Open Farm’s arrival adds another prominent option in a category where pet parents are already comparing sourcing standards, formulation philosophy, and functional add-ons. For practices that stock therapeutic diets or counsel heavily on nutrition, broader retail availability of premium alternatives may further blur the line between lifestyle nutrition and medically driven feeding decisions. (businesswire.com)
What to watch: The next signals will be whether Open Farm wins broader shelf space across categories, how aggressively PetSmart promotes the line online and in stores, and whether the partnership changes how often veterinary teams are asked to weigh in on premium retail diets and supplements over the second half of 2026. (businesswire.com)