Natoo backs Miami jaguar conservation campaign as diamond sponsor
Bottom line
Natoo Pet Foods has signed on as a Diamond Sponsor of Jaguar Parade Miami 2026, an open-air public art and conservation campaign that will place 11 jaguar sculptures across Miami. The Brazilian pet food brand, part of PremieRpet, is sponsoring the full “JP Team” collection, including 10 existing sculptures and one World Cup-themed piece. The exhibition opened June 10, 2026, and runs through July 20, with an online charity auction tied to the event. (petfoodindustry.com)
Why it matters: For veterinary professionals, this is less about product innovation and more about how pet food brands are positioning themselves around conservation, sustainability, and public-facing animal welfare values. Jaguar Parade says 100% of the auction’s net profit will support Onçafari, a Brazilian conservation NGO focused on jaguar protection, research, reintroduction, and biodiversity work. That puts Natoo’s sponsorship in line with a broader trend of pet industry companies using cause-based campaigns to connect pet parents and trade audiences with wildlife and environmental issues. (jaguarparade.com)
What to watch: Watch for how much visibility the campaign generates in the U.S. market, and whether Natoo or other pet food brands expand conservation-linked marketing around the World Cup and summer event season in Miami. (themiamiartscene.com)
Natoo Pet Foods is using a high-visibility art-and-conservation platform in Miami to raise its profile while backing jaguar preservation. The brand is a Diamond Sponsor of Jaguar Parade Miami 2026, an outdoor exhibition featuring 11 jaguar sculptures installed across the city, with the campaign framed around wildlife conservation, environmental protection, and the global attention surrounding Miami’s 2026 World Cup activity. (petfoodindustry.com)
The move builds on a longer-running connection between Natoo, its parent company PremieRpet, and jaguar conservation. Trade coverage from 2025 showed PremieRpet in a similar Diamond Sponsor role tied to Jaguar Parade, and a Pet Sustainability Coalition case study published in 2025 said Natoo had invested $500,000 in jaguar conservation as part of a broader sustainability strategy. That same case study linked the brand’s conservation messaging to renewable energy use, carbon accounting, and other environmental commitments. (petfoodprocessing.net)
In Miami, Natoo is sponsoring all 11 sculptures in the “JP Team” collection. According to PetfoodIndustry, 10 sculptures come from the existing Jaguar Parade collection, while the 11th will be customized with a World Cup-inspired design. The exhibition opened June 10, artist Senk was scheduled to host a live painting session on June 9, and a cocktail event was planned for June 22 at Emporium B Gallery. The public display runs through July 20, while the online auction begins June 22 and runs through July 30. (petfoodindustry.com)
Jaguar Parade’s own event materials cast the Miami edition as both a conservation campaign and an international branding opportunity. The organization says the parade has previously reached more than 30 million people in person and more than 336 million through digital and press exposure across past editions in cities including São Paulo, Rio de Janeiro, Paris, New York, and Bogotá. Jaguar Parade also says this Miami edition honors Onçafari’s 15th anniversary, with 100% of net auction profit directed to the NGO. (jaguarparade.com)
Publicly, Natoo has framed the sponsorship around biodiversity and animal well-being. Fernando Maluf, the company’s vice president of international sales, said supporting Jaguar Parade aligns with the brand’s values and its commitment to animals and the planet. Onçafari, meanwhile, has promoted the Miami event in its own communications as a way to raise awareness for jaguars through Brazilian artists’ sculptures displayed in an open-air gallery. (petfoodindustry.com)
Why it matters: For veterinary professionals, the announcement is a reminder that animal health brands are increasingly blending pet nutrition, sustainability, and wildlife conservation into a single public narrative. That may not change clinical practice, but it can shape how pet parents perceive brand credibility, especially as environmental claims and mission-driven marketing become more common in the companion animal space. It also reflects a wider industry pattern: companies are competing not only on formulation and price, but on values, partnerships, and visible social impact. (petfoodindustry.com)
There’s also a practical communications angle. Conservation-linked campaigns can help brands create emotional relevance beyond the food bowl, but they also invite scrutiny over authenticity and follow-through. In this case, the presence of a named beneficiary, Onçafari, a defined auction window, and a public event structure gives the campaign more substance than a generic cause-marketing tie-in. Still, veterinary professionals and industry watchers will likely look for evidence of measurable impact, not just visibility. (jaguarparade.com)
What to watch: The next markers are the June 22 auction launch, the close of the public exhibition on July 20, and the auction’s end on July 30, which should offer the clearest signals on fundraising results, media reach, and whether Natoo turns the sponsorship into a broader U.S. market story. (jaguarparade.com)