MoeGo adds Central Bark to its growing franchise partner roster

MoeGo said Central Bark has joined its premium partner portfolio, adding a 44-location dog care franchise system to the software company’s growing roster of multi-unit pet services brands. According to the June 1 announcement, Central Bark will use MoeGo to standardize customer onboarding, booking, communications, membership management, reporting, and payments across its franchise network. The move comes as Central Bark continues to scale: the company said in April that it posted 15% systemwide sales growth and 11% same-store sales growth in the first quarter of 2026. (petage.com)

Why it matters: For veterinary professionals, this is another sign that pet services operators are investing in tighter, more centralized operating systems as they grow. While the deal is squarely in the daycare, boarding, and grooming segment, better franchise-level visibility into bookings, memberships, payments, and client communication can shape how neighboring pet businesses compete for pet parent loyalty, coordinate care expectations, and manage recurring wellness-related services. It also reflects a broader push toward enterprise-style infrastructure in pet care, an area MoeGo has been building out since its $24 million Series A in 2024 and through other multi-location partnerships. (petage.com)

What to watch: Watch for whether Central Bark’s rollout becomes a model for other franchise and multi-site pet care groups looking to unify operations, memberships, and payments on a single platform. (petage.com)