GNT brings EXBERRY plant-based colors to pet food

GNT has launched the EXBERRY® Pet Food Range, extending its plant-based color portfolio into cat and dog food with non-GMO concentrates made from fruits, vegetables, and plants for use in kibbles, snacks, and treats. The company says the line is made from ingredients such as apples, carrots, radishes, turmeric, and spirulina, and is produced without chemical solvents. GNT also says the range is fully compliant with applicable EU pet food regulations, positioning it for manufacturers looking to replace or avoid artificial colorants in premium pet food formulations. The launch was announced by GNT on May 18, 2026, and was also covered by trade media including GlobalPETS and Food Engineering & Ingredients. (gnt-group.prezly.com)

Why it matters: For veterinary professionals, this is less about clinical nutrition than about where pet food formulation and marketing are heading. Color additives in pet food are typically aimed at the human shopper, not the animal, but ingredient choices can still matter for label claims, regulatory strategy, and pet parent perception. In Europe, pet food marketing and labeling operate under a defined feed framework, including Regulation (EC) No 767/2009 and related guidance on feed materials, additives, and good labeling practice. That makes launches like this notable because they reflect continued industry movement toward simpler ingredient decks, “natural” positioning, and cleaner-label product development in companion animal diets. (food.ec.europa.eu)

What to watch: Watch for whether major pet food manufacturers adopt plant-based color systems at scale, and whether GNT expands the range beyond the EU, where color classification and labeling rules differ by market. (exberry.com)