GivePet adds two holiday dog treats tied to shelter support

GivePet is expanding its seasonal lineup with two holiday-themed dog treats, Santa’s Woofshop and Snowbound Hound, according to a March 18 report from Pet Food Processing. The Kansas-based brand said the oven-baked treats use whole food ingredients, with Santa’s Woofshop flavored with apple and cinnamon and Snowbound Hound made with pumpkin and peanut butter. GivePet said the products are expected to be in stock by late summer, and, consistent with its broader model, each bag sold helps fund treat donations for shelter animals. (petfoodprocessing.net)

Why it matters: For veterinary professionals, the launch is less about novelty flavors than the continued growth of “purpose-driven” pet products that tie purchases to shelter support. GivePet says it donates enough treats for at least 10 shelter dogs for every bag sold, and the company has positioned treats as part of enrichment, training, and socialization support for animals awaiting adoption. That matters in a welfare-and-ethics context because shelters frequently use treats as practical tools, not just indulgences, and brands that link retail sales to shelter donations may help extend those resources. (givepet.com)

What to watch: Watch for whether the late-summer rollout translates into broader holiday distribution and more shelter-facing partnerships, especially as GivePet also marks its 10-year anniversary with a planned donation tied to the April 18, 2026 Shelter Slumber Pawty fundraiser. (petage.com)