dvm360 launches Cliff’s Edge veterinary oncology podcast
Bottom line
dvm360 has launched a new veterinary oncology podcast, Cliff’s Edge, hosted by Craig A. Clifford, DVM, MS, DACVIM (Oncology), with the stated goal of helping bridge specialty oncology and general practice. The launch was announced July 14, 2026, in an episode of The Vet Blast Podcast with Adam Christman, DVM, MBA, where Clifford said the series will focus on practical topics for primary care teams, including cancer genetics, targeted therapeutics, and diagnostic staging. dvm360’s oncology coverage has increasingly emphasized tools and workflows that help general practitioners manage cancer cases earlier and collaborate more effectively with specialists, and the new show appears positioned as an extension of that strategy. (dvm360.com)
Why it matters: For veterinary professionals, the podcast reflects a continued push to make oncology more usable in day-to-day primary care, not just referral settings. That matters as general practitioners are often the first to identify suspicious masses, discuss staging options with pet parents, and decide when referral, co-management, or palliative planning makes the most sense. Clifford has previously framed primary care veterinarians as central to cancer care, and dvm360’s description suggests Cliff’s Edge will lean into that practical, collaborative model. (dvm360.com)
What to watch: Watch for the first episode rollout, guest lineup, and whether the series delivers actionable oncology guidance that busy GP teams can use immediately. (dvm360.com)
dvm360 is expanding its veterinary media lineup with Cliff’s Edge, a new oncology-focused podcast hosted by Craig A. Clifford, DVM, MS, DACVIM (Oncology). The launch was announced July 14, 2026, through The Vet Blast Podcast, where host Adam Christman, DVM, MBA, introduced the project as a new educational offering aimed at bringing frontline oncology developments closer to everyday practice. (dvm360.com)
The concept fits with a broader shift already underway in veterinary oncology education: moving beyond referral-only framing and helping primary care teams play a more confident role in early cancer recognition, staging conversations, and longitudinal case management. dvm360 has repeatedly highlighted that theme in its oncology coverage, and Clifford himself has publicly argued that primary care veterinarians should be empowered to do more in cancer care rather than simply hand cases off. (dvm360.com)
According to dvm360’s launch coverage, Cliff’s Edge is intended to bridge the gap between specialty oncology care and general practice. Topics previewed in the announcement include advances in cancer genetics, targeted therapeutics, and diagnostic staging, all areas that can be difficult for busy general practitioners to track as the evidence base evolves. The article frames the podcast as a practical educational resource rather than a consumer-facing show, and dvm360’s existing podcast network suggests the company sees audio as a meaningful channel for clinician education and engagement. (dvm360.com)
Clifford brings a recognizable profile to the role. dvm360 has featured him repeatedly in oncology education, including discussions on mast cell tumors, the role of the GP in cancer care, and conference programming focused on the latest oncology advances. Separate professional listings identify him as a medical oncologist at BluePearl Specialty and Emergency Pet Hospital in Malvern, Pennsylvania, and as director of BluePearl Science, giving the podcast both specialty credibility and a translational, practice-facing lens. (dvm360.com)
Early industry reaction appears modest but supportive. A LinkedIn post from Clifford described the first episode as complete and said the show is directed toward the “busy primary care veterinarian,” while a separate post from dvm360 content producer Caitlin McCafferty called the launch a milestone for the brand and thanked Clifford for helping bring the project to market. Those comments are not independent expert reviews, but they do reinforce the intended audience and the publisher’s investment in the format. (linkedin.com)
Why it matters: For veterinary professionals, the significance is less about a new podcast title and more about what it signals. Oncology is becoming more clinically relevant in general practice as diagnostics, staging tools, and treatment pathways grow more nuanced. At the same time, many clinics face time pressure, uneven access to specialists, and a need for concise education that can support better case triage and clearer conversations with pet parents. If Cliff’s Edge can translate specialty knowledge into practical decision support, it could help GPs feel more prepared on questions like when to sample, when to stage, when to refer, and how to set expectations around quality of life and treatment goals. That would align with a larger industry move toward co-managed cancer care rather than a strict GP-versus-specialist divide. (dvm360.com)
The timing also makes sense editorially. dvm360 has continued to build oncology content for clinicians, and recent coverage on its oncology channel points to sustained interest in updated guidelines, diagnostics, and workflow considerations relevant to primary care settings. In that context, a dedicated oncology podcast gives the publisher a recurring format for timely education and specialist access without requiring veterinarians to wait for conference sessions or long-form CE events. (dvm360.com)
What to watch: The next signals will be the cadence of episode releases, the mix of guests, and whether the show stays tightly focused on practical oncology takeaways for GP teams. If dvm360 builds the series around usable case-based guidance, it could become a meaningful touchpoint for continuing education in a specialty area that increasingly intersects with first-line practice. (dvm360.com)