Catit brings freeze-dried raw positioning to dry cat food

Catit has launched Double Fusion, a new cat food line that blends dry kibble with freeze-dried raw meat, positioning it as a way to give cats raw-style nutrition in a more convenient dry format. On its product pages, Catit says the food delivers “freeze-dried raw in every piece” and is built around animal-based protein for cats at multiple life stages, while trade coverage tied the rollout to Hagen Group’s broader cat-category push at Global Pet Expo 2025. (catit.com)

Why it matters: For veterinary professionals, Double Fusion lands at the intersection of two strong market currents: premium feline nutrition and continuing pet parent interest in raw or minimally processed feeding. That creates a familiar counseling challenge. Major veterinary organizations including WSAVA and AAHA continue to flag raw meat-based diets as a risk area because of pathogen exposure, nutritional adequacy concerns, and the potential for household transmission, while CDC says raw and freeze-dried raw products can carry germs such as Salmonella and Listeria. (wsava.org)

What to watch: Watch for how Catit substantiates safety, nutritional completeness, and retail uptake as more pet parents ask clinics to weigh in on hybrid raw-positioned diets. (catit.com)