Zoetis turns WVC Vegas 2026 into an interactive CE experience
CURRENT BRIEF VERSION: Zoetis is using WVC Vegas 2026 to make its conference presence more interactive, pairing continuing education with booth activities and limited-edition collectibles for attendees. According to Vet Candy, veterinary professionals who visit at least three Zoetis booth areas, including options like the Trivia Game, Specialist Theater, or product displays, can receive a tote bag and keychain, while those attending sessions in the Zoetis Learning Lounge can collect clip-on charms tied to specific talks. The broader WVC Vegas 2026 meeting, hosted by Viticus Group at Mandalay Bay in Las Vegas from February 15-18, featured more than 900 hours of RACE-approved CE, 60-plus hands-on labs, and 600-plus exhibitors. Vet Candy's separate conference coverage also framed the meeting as WVC's 98th year, highlighted its "Get Confident. Get Connected. Go All In." theme, and described a new 2026 partnership with Viticus Group that brought four Vet Candy hosts onsite for digital-first, behind-the-scenes coverage aimed at helping attendees navigate sessions and the overall experience. (myvetcandy.com)
Why it matters: For veterinary professionals, this is another sign that major animal health companies are blending education, brand engagement, and experience design more tightly at national meetings. Zoetis' published WVC 2026 education schedule shows a wide mix of clinical and practice-focused programming, from diagnostics and dermatology to osteoarthritis pain, feline medicine, heartworm, and team-building, suggesting the company is positioning its conference footprint around both medical education and day-to-day practice support. At the same time, WVC's own 2026 framing leaned heavily into connection, confidence, hands-on learning, and a more digitally amplified conference experience, showing how sponsor activations now sit inside a broader event strategy built to keep attendees engaged before, during, and after they walk the exhibit floor. For practices sending doctors, technicians, or managers to large CE meetings, these sponsor-led learning spaces are becoming a more visible part of how teams discover clinical updates, compare tools, and plan follow-up conversations after the conference. (zoetisus.com)
What to watch: Expect more exhibitors at future veterinary conferences to borrow this mix of micro-learning, gamification, and collectible incentives as they compete for time and attention on crowded exhibit floors, especially as conference organizers and media partners put more emphasis on digital coverage, curated navigation, and the overall attendee experience. (viticusgroup.org)