Zoetis turns WVC Vegas 2026 booth traffic into learning and play
Zoetis is using WVC Vegas 2026 to turn booth traffic into a mix of continuing education, product exposure, and attendee engagement. According to Vet Candy Radio, the company is promoting interactive learning experiences, trivia, product displays, and collectible charms for veterinary professionals at the conference. That effort sits inside a much larger WVC meeting hosted by Viticus Group at Mandalay Bay in Las Vegas from February 14-18, 2026, with more than 20,000 attendees, 850-plus CE hours, 60-plus hands-on labs, and 600-plus exhibitors. Vet Candy is also partnering with Viticus Group around both WVC Vegas and WVC Nashville 2026, with four on-the-ground hosts covering behind-the-scenes moments, speaker interviews, must-attend sessions, and conference navigation for attendees following along in person and online. Zoetis is also listed as a sponsor and has a branded presence at WVC Central, while its own WVC 2026 education schedule highlights sessions on pain immunotherapy and dermatology, including exhibit hall masterclasses. (myvetcandy.com)
Why it matters: For veterinary professionals, this is another sign that major animal health companies are blending education, marketing, and conference-floor engagement more tightly than before. Zoetis isn't just buying visibility; it's attaching that visibility to CE-adjacent programming, specialist talks, and incentives that can pull clinicians and team members into deeper product conversations. And the broader WVC environment is moving the same way: Vet Candy and Viticus are framing the 98-year-old conference as more than a CE meeting, with digital-first coverage, insider guidance, and a stronger push toward connection, career growth, and immersive experiences. At a conference that Viticus positions as one of the country's largest veterinary education events, that kind of activation can shape what busy veterinarians, technicians, and practice leaders actually see, learn, and remember on the exhibit floor. (viticusgroup.org)
What to watch: Watch whether Zoetis and other major sponsors keep expanding this education-plus-engagement model at WVC and other CE meetings, especially as Viticus Group pushes new conference formats, broader workforce-development programming, and media partnerships designed to extend conference influence beyond the venue itself. (viticusgroup.org)