Zoetis adds gamified CE, collectibles at WVC Vegas 2026
CURRENT BRIEF VERSION: Zoetis is adding a gamified layer to WVC Vegas 2026, pairing its usual continuing education footprint with booth activities and limited-edition collectibles. According to Vet Candy, attendees who visit at least three Zoetis activation areas, including the Trivia Game, Specialist Theater, or product displays, can receive a tote bag and keychain, while the Zoetis Learning Lounge in the West Theater is offering six clip-on charms tied to specific sessions. Zoetis also published a dedicated WVC 2026 education schedule showing lectures, masterclasses, and booth-based Specialist Theater talks, with live Q&A at Zoetis Booth 2023. WVC Vegas 2026 ran February 15-18 in Las Vegas, and Viticus Group billed the meeting as four days of education with 900-plus hours of RACE-approved CE and more than 60 hands-on labs. Separate Vet Candy coverage also framed the 98th annual meeting as part of a broader push to make WVC feel like more than CE, highlighting Vet Candy’s 2026 partnership with Viticus Group, four on-the-ground hosts providing digital-first behind-the-scenes coverage, and a conference theme of “Get Confident. Get Connected. Go All In.” (myvetcandy.com)
Why it matters: For veterinary professionals, this is a small but telling example of how major animal health companies are trying to compete for attention at large CE meetings by blending education, exhibit-hall traffic, and brand engagement. In a conference environment as crowded as WVC, where attendees are choosing among hundreds of CE hours, hands-on labs, and 600-plus exhibitors, and where media partners are also emphasizing connection, insider access, and attendee experience, tactics like session-linked collectibles and short specialist talks can help drive booth visits and reinforce product education, especially for busy clinicians and technicians trying to make the most of limited time onsite. (myvetcandy.com)
What to watch: Expect more conference sponsors to borrow this kind of rewards-based engagement model at future veterinary meetings, especially if exhibitors see it translate into stronger session attendance and more meaningful booth conversations in conference environments that are increasingly being marketed as community and career experiences, not just CE. (myvetcandy.com)