Zoetis adds collectibles and micro-learning to WVC Vegas 2026
CURRENT BRIEF VERSION: Zoetis is using WVC Vegas 2026 to blend continuing education with booth engagement, adding games, specialist-led micro-sessions, and limited-edition collectibles to its conference presence. Vet Candy reported that attendees who visit at least three booth zones, including options like the trivia game, specialist theater, or product displays, can receive a tote bag and keychain, while the Zoetis Learning Lounge is offering six clip-on charms tied to specific sessions, with one full set available per person while supplies last. Zoetis’ own WVC 2026 education schedule shows a broader slate of programming that includes meal sessions, exhibit hall masterclasses, and 20-minute specialist theater talks at Booth 2023 on topics such as dermatology, diagnostics, osteoarthritis pain, feline OA, heartworm disease, and immunotherapy. WVC Vegas 2026 runs February 15-18 in Las Vegas as the conference enters its 98th year, with Viticus Group and Vet Candy also promoting new learning tracks, “education side-quests,” and digital-first behind-the-scenes coverage from four on-site Vet Candy hosts. (myvetcandy.com; viticusgroup.org; Vet Candy Radio)
Why it matters: For veterinary professionals, this is another sign that conference education is being packaged in more flexible, experience-driven formats. WVC itself has leaned into that shift this year with new learning tracks, “education side-quests,” and a broader push around confidence, connection, and digital community-building through its Vet Candy partnership. For exhibitors like Zoetis, the strategy appears designed to increase traffic and time spent with educational content, while giving clinicians and technicians more low-friction ways to discover sessions and interact with boarded specialists. (viticusgroup.org; Vet Candy Radio)
What to watch: Watch whether these gamified CE touchpoints become a bigger feature at major veterinary meetings, especially as WVC heads toward its 100-year milestone and expands its media-driven, behind-the-scenes conference coverage model. WVC reported nearly 21,000 onsite participants in 2025, its largest attendance on record. (viticusgroup.org; Vet Candy Radio)