New campaign puts a hopeful lens on vet med mental health

Veterinary medicine’s Mental Health Awareness Month messaging is getting a more hopeful frame this year, with a new “Tell Us Something Good” campaign inviting veterinary professionals to share positive moments from practice through notes, short videos, and social posts. The effort, highlighted by Veterinary Practice News and echoed in a May 1 commentary from Animal Health News and Views, aims to counter a long-running narrative dominated by burnout, moral distress, and crisis, without denying those realities. The campaign appears to align with broader outreach by veterinary mental health nonprofits such as Not One More Vet, which says its work centers on education, awareness, and support for veterinary professionals worldwide. (animalhealthnewsandviews.com)

Why it matters: For veterinary professionals, the significance is less about a feel-good social campaign and more about culture. Practices have spent years talking about burnout, suicide risk, and staffing strain; this initiative suggests some groups now want to pair crisis-response messaging with visible examples of connection, meaning, and peer recognition. That approach fits with other recent industry efforts focused on mentally healthier workplaces, including NOMV’s CLEAR Blueprint certification program and corporate-backed support partnerships that expand access to peer groups, webinars, and resilience resources. (dvm360.com)

What to watch: Watch for whether the campaign stays a one-month awareness push in May 2026 or develops into year-round programming that practices, associations, and employers can actually build into team support. (animalhealthnewsandviews.com)